Under the background of after-sales service becoming a new revenue growth point in aviation industry， aviation equipment manufacturers urgently need a standardized service product design method to guide the service product development activities. Through the research of “service-oriented capability maturity model integration (CMMI-SVC)”， this paper develops a rapid response service product design method for aircraft manufacturers. The method model consists of three parts: end-to-end process of “from problem to solution (ITR)”， service level agreement (SLA) and operation level agreement (OLA). The design process is divided into five steps: service catalog formulation， business process design， business rule design， service system development and service management. Applying this method can ensure the consistency between rapid response service levels and customer needs， and improve the integration level of personnel， business rule automation and service management.